Todd m hofacker biography examples
Received 25 February 2016. Accepted 01 December 2016
Article information
Abstract
Full Text
Bibliography
Download PDF
Statistics
Abstract
One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (m-advertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market.
Keywords:
Attitude
Mobile
M-repurchase
Full Text
The mobile phone is no longer just a communication tool since it has also become a commercial channel of products and services for many companies aware of its potential as a marketing tool. Thus, smartphones are essential marketing instruments for companies in any country, developed or emerging, given the dramatic growth in mobile phone use (ITU, 2014). As Martín de Bernardo and Priede Bergamini (2007) point out, the development of mobile marketing (m-marketing) is directly related to the evolution of different technologies, such as mobile phones and wireless devices. Following Martín de Bernardo and Priede Bergamini (2007: 80), m-marketing is that activity dedicated to the design, implementation, and execution of marketing actions conducted through mobile devices. M
Faculty Matters
Issue No. 6, Summer 2018
A Word From the VP
Greetings! This issue of Faculty Matters is filled with good news about the accomplishments of our faculty. FSU faculty garnered an impressive number of awards this year including record numbers of Fulbright, NSF Career, and Highly Prestigious National Research Council awards. The names of the recipients of these and other awards are included in this issue along with this year’s recipients of FSU’s Research, Teaching, Advising, and Mentoring awards. We also recognize our recently promoted and tenured colleagues. We offer our heartiest congratulations to them all!
Check out this issue of Faculty Matters for news of summer and early fall events, including the writing groups and workshops offered by the Office of Faculty Development & Advancement. Consider participating!
I hope you all have a happy and productive summer.
Regards,
Janet Kistner
Professor of Psychology
Vice President for Faculty Development and Advancement
Faculty Support
FSU and NCFDD
Did you know FSU’s institutional membership in the National Center for Faculty Development and Diversity (NCFDD) entitles all faculty to their own, FREE, membership? As a member, you get the weekly Monday Motivator. Here is a sample of how the Monday Motivator prepares faculty for each new phase in the academic year: Let's Get Ready For Summer Writing. Ten Core Webinars and numerous guest webinars are available in the library for you to view as needed and as your schedule permits. NCFDD provides solid, research-supported development for faculty at each stage of career. NCFDD webinars and groups address work towards promotion and tenure, work/life balance, negotiating publishing, collaborating without drama, learning to say no, career development after tenure, growing as a Full Professor, science writing, and how to maintain joy in an academic career.
Not a member yet? Join here: https://www Interdisciplinary branch of biology and engineering "Artificial life form" redirects here. For simulated life forms, see Artificial life. Synthetic biology (SynBio) is a multidisciplinary field of science that focuses on living systems and organisms, and it applies engineering principles to develop new biological parts, devices, and systems or to redesign existing systems found in nature. It is a branch of science that encompasses a broad range of methodologies from various disciplines, such as biochemistry, biotechnology, biomaterials, material science/engineering, genetic engineering, molecular biology, molecular engineering, systems biology, membrane science, biophysics, chemical and biological engineering, electrical and computer engineering, control engineering and evolutionary biology. It includes designing and constructing biological modules, biological systems, and biological machines, or re-designing existing biological systems for useful purposes. Additionally, it is the branch of science that focuses on the new abilities of engineering into existing organisms to redesign them for useful purposes. In order to produce predictable and robust systems with novel functionalities that do not already exist in nature, it is also necessary to apply the engineering paradigm of systems design to biological systems. According to the European Commission, this possibly involves a molecular assembler based on biomolecular systems such as the ribosome. Further information: Timeline of biotechnology 1910: First identifiable use of the term synthetic biology in Stéphane Leduc's publication Théorie physico-chimique de la vie et générations spontanées. He also noted this term in another publication, La Biologie Synthétique in 1912. 1944: Canadian-American scientist Oswald Avery shows that DNA is the material of which genes and chromosomes .Synthetic biology
History